The Power of Influencers

Adaptability is essential when using digital marketing in your business strategies and a new strategy has recently emerged to market products: influencer marketing. Through my research interview with Mrs. Dutton, marketers are currently trying to effectively use influencer marketing and I have decided that I want to develop a software that helps marketers develop influencer marketing schemes. I want to create a program that uses information inputted by the user in order to find certain influencers and platforms to focus in on so that they may want to reach out to influencers within that platform. I still have a few questions on how to develop this program but that is what I am focusing on for the next few weeks. I felt that I was very successful in balancing my time this week and developing my Original Work as well. I did have a challenge focusing in on the Original Work I wanted to do, but I eventually found the specific topic I wanted to research through brainstorming. I want to continue to develop my Original Work and dive deeper into the topic of Influencer Marketing in order to truly provide something for the field of marketing. I hope to stay on track and to have a successful research presentation as well in order to have a stress-free week in terms of this course!