The Importance of Numbers

On one side of marketing is the development of ads through photography, videography, and editing. Most people don't know the importance of the other world of marketing, the one with all the numbers. Marketing analytics is important in not only assessing how a campaign did, but to also point out adjustments people should make in order to find success. The use of ROI and other metrics enable marketers to develop skills other than creativity in developing ads. The use of technology has played a significant role in analyzing marketing campaigns and not only do some positions rely around this concept, but also full on companies. Technology has always interested me, as well as numbers, so why not combine the two? Well, that's what I'm planning on doing, and this marketing analysis thing is something I want to dive deeper into. With the upcoming mentor selection, I hope to find someone who has a similar position as the one I am hoping to gain experience for as I think it will provide invaluable information to me in the future. Developing ads is one thing, but using math and sense to analyze and configure, as well as to grow them, is a whole other story. In the upcoming week, I plan on closing out the semester by finishing productive and diving into this concept a little more, as well as tying in finance within marketing, because in the end, it's all business.